About

GEOFF TUFF

Geoff is a principal of Deloitte Consulting LLP and holds various leadership positions across its Sustainability, Innovation, and Strategy practices. In the past, he led Doblin, the firm’s innovation practice, and was a senior partner at Monitor Group, serving as a member of its global Board of Directors before the company was acquired by Deloitte. He has been with some form of Monitor for close to 30 years.


Geoff’s work centers on helping clients transform their businesses to grow and compete in nontraditional ways. Over the course of his career, Geoff has worked in virtually every industry and he uses his breadth and diversity of experience to bring novel insights about how things might operate to clients stuck in industry conventional wisdom. Geoff is valued for his integrative approach to solving problems; he combines deep analytic and strategic expertise with a natural orientation toward approaches embodied in design thinking.


A widely sought-after speaker and writer on the topic of growth through innovation, Geoff has written for a variety of outlets, including Harvard Business Review. Geoff is co-author of the national bestseller Detonate: Why–and How–Corporations need to Blow up Best Practices (and Bring a Beginner’s Mind) to Survive (Wiley 2018) and of Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws (Wiley 2021). He holds degrees from Dartmouth College and Harvard Business School.

In 2019 Thinkers50 named Geoff as a finalist for the Distinguished Achievement Award in Strategy. In 2021 he was named to the Leadership Award Shortlist. 


STEVEN GOLDBACH

Steven Goldbach is a principal at Deloitte and serves as the firm’s chief strategy officer. He is a globally recognized strategist and executive advisor. Prior to joining Deloitte, Steve was a partner at Monitor Group and co-head of its New York office. Additionally, Steve was previously the Director of Strategy at Forbes.


Steve helps executives and their teams transform their organizations by making challenging and pragmatic strategy choices in the face of uncertainty. He is an architect, expert practitioner, and teacher of a wide array of strategy and innovation methods and tools. Over a 25+ year career, Steve has served clients across most industries, with an emphasis on industries in transition and consumer-driven sectors.


Steve is the co-author of the national bestselling books, Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws and Detonate: Why–and How–Corporations need to Blow up Best Practices (and Bring a Beginner’s Mind) to Survive.


In 2019 Thinkers50 named Steve as a finalist for the Distinguished Achievement Award in Strategy. In 2021 he was named to the Leadership Award Shortlist. 


Holding business degrees from both Queen's University at Kingston and Columbia Business School, Steve is a member of the Global Advisory Board of the Smith School of Business at Queen's.



Geoff Tuff and Steven Goldbach named to the Thinkers50 Leadership Award Shortlist for 2021

Thinkers50 has named Geoff Tuff and Steven Goldbach for the Thinkers50 Leadership Award Shortlist for 2021.

 

The Thinkers50 Leadership Award acknowledges thinkers who
shed powerful and original new light onto this perennial and yet
classic subject.

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