Tuff & Goldbach
Renowned Strategy Consultants
& Bestselling Authors
The world is becoming harder and harder to predict; uncertainty abounds across issues related to business, government and society. While uncertainty has always been with us, it has snapped into focus with the pandemic and the impact of technological advances.
Human beings are naturally wired to take a “wait and see” approach to managing uncertainty but it is the exact opposite of this instinct which is required to thrive in an uncertain future.The best leaders don’t wait for the future to arrive, they provoke it.
GEOFF TUFF is a Principal with Deloitte. He holds various leadership roles across the firm's sustainability, innovation and strategy practices.
STEVEN GOLDBACH is a Principal with Deloitte.
He is the firm's Chief Strategy Officer.
Watch and listen to the new series The Provocateurs, a collaboration between Thinkers50 and Deloitte. Here’s the introduction episode, with Geoff Tuff and Steven Goldbach as hosts:
In Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws authors Geoff Tuff and Steven Goldbach deliver an insightful exploration of how people tend to act tentatively in the face of uncertainty and provide the tools we need to do things differently.
Tuff and Goldbach offer up a compelling argument for the proposition that taking a "wait and see" approach is the exact opposite of what helps visionary leaders change the world. Drawing on principles from business and behavioral economics, the book shows readers from all walks of life how to provoke action as a mechanism to advance.
Perfect for leaders or aspiring leaders in all walks of life where uncertainty abounds—which is to say, almost everywhere —Provoke will become your go-to guide to overcoming those natural human instincts that keep us frozen in place and prevent us from seizing our opportunities.
Books on the Wall St. Journal, USA TODAY, and Publisher’s Weekly Bestseller Lists
Why—and how—corporations must blow up best practices (and bring a beginner’s mind) to survive
It’s time to reinvent best practices that have become bad habits within organizations. In Detonate, authors Geoff Tuff and Steven Goldbach explain how organizations build up bad habits, identify which habits masquerade as "best practices," and suggest alternatives that can help win in the marketplace.
